Today I received a press release that I simply could not ignore. Lomography has just announced that they’ve reduced the price of their 120 films, in some cases lowering the cost by as much as $12 per three-pack. This significant reduction in price is a massive win for medium format film photographers, and a surprising enough announcement that I felt compelled to write a news post (a somewhat rare occurrence on this editorial site).
The full details of the press release are included here in this article. Briefly, here are the important bits.
Lomography 120 Film New Prices (in US Dollars)
Color Negative 100 ISO 3 Pack : was $34.90, NOW $24.90
Color Negative 400 ISO 3 Pack : was $34.90, NOW $24.90
Color Negative 800 ISO 3 Pack : was $39.90, NOW $27.90
Redscale XR 50–200 3 Pack : was $35.90, NOW $24.90
Potsdam Kino 100 ISO : was $10.90, NOW $6.90
LomoChrome Metropolis 2021 : was $12.90, NOW $11.90
LomoChrome Purple 2021 : was $13.90, NOW $11.90
In a time in which prices seem to be universally on the rise, including prices for film and cameras, it’s a relief to find some good news of price reductions.
If you’d like to learn more about Lomography’s film, you can find many of their films profiled here. And if you’re unsure of which medium format film camera is right for you, take a look at our many medium format camera reviews and buyer’s guides.
I’m pretty stoked whenever a company moves to keep film photography affordable and bring more people into the craft. This move by Lomo should encourage people to try medium format, even if they had previously thought the format prohibitively expensive.
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